In Toronto, Richard Blackwell meets Ron Dembo, whose Zerofootprint has shot to prominence as the offset broker for Air Canada. He is passionate about planting trees – even if others consider it a waste of time.
The Globe and Mail: Richard Blackwell
You get what you pay for. And when you shop in retail stores, you’re often paying for an enormous environmental footprint. Zerofootprint is helping change that for Grassroots stores and Roots.com.
– Two new offices in Waterloo, Ontario and London, England make for greater eco-awareness –
NEW YORK, May 15, 2007 – At the C40 Large Cities Climate Summit here this week, Toronto’s mayor, David Miller, announced that his city would take advantage of a new tool to measure and reduce Toronto’s greenhouse gas emissions.
Miller will team up with Zerofootprint, a nonprofit working to help companies, governments and individuals reduce their carbon footprint, to create Zerofootprint Toronto, the first-ever city-scale project to bring a city’s residents to the table to fight climate change.
While personal carbon calculators are turning into a dime-a-dozen offering across the web, the unveiling of Zerofootprint’s carbon counter at the C40 Climate Summit last week ushers in a new era of a large scale web-based data warehousing that can aggregate carbon emission information from city government, companies, universities, neighborhoods, groups or families.
TechCrunch: Michael Arrington
NetBanker: Jim Bruene
Harvard Business Online: Steven DeMaio
Harvard Business Online: Steven DeMaio
Toronto Sun: Sharon Aschaiek