MEDIA RELEASE
11.24.09

GREENING THE GREY CUP
CFL Green Drive is part of Canada’s largest single day sporting event for the third consecutive year.

Treehugger, November 19, 2009
by Jacob Gordon

The CEO of Zerofootprint, Ron Dembo, is a man who has often written and been written about on TreeHugger. Now it looks like this outspoken man is ready to let the world’s power plugs start speaking for themselves. Zerofootprint, his energy and carbon management firm, has broken into the hardware world with TalkingPlugs, a system that includes devices that attach over existing electrical outlets, giving them special powers: namely the ability to wirelessly transmit their energy output and, inversely, to be remotely controlled and programmed. This opens to door to some very cool features.

Matter Network, REUTERS
November 18, 2009 |  by GreenUpgrader

Plug-in Smart Metering: Zerofootprint’s TALKINGplug™

“What gets measured gets managed.” You may have heard that one at work… numerous times. It applies at home, also, and numerous products exist to help you measure your electricity use, and manage it in a more efficient manner. You may have used a Kill-a-Watt, or read about Google Power Meter with anticipation. Yesterday, a handful of bloggers got on the phone with Ron Dembo, CEO of Zerofootprint, to discuss their answer to smart energy management: TALKINGplug™.

RFID Journal, Nov 17, 2009
By Mary Catherine O’Connor

The system, developed by a company named Zerofootprint, places passive high-frequency RFID tags into the electric plugs of appliances and other devices.

Nov. 17, 2009—Zerofootprint, a Toronto-based company whose initial product is a software-as-a-service-based enterprise carbon management solution for corporations, has developed an RFID-enabled system for monitoring and managing home electricity usage, called the TalkingPlug. This system is based on an RFID-enabled electrical outlet and plug system that can track energy usage at the device or appliance level.

Ron Dembo, Zerofootprint’s CEO and founder, says his company will make the system available this coming spring.

Innovative Device Automatically Tracks and Reports on Energy Use and Carbon Output of Appliances and Machines in Use

TORONTO – Nov. 18, 2009  – In response to sharply increasing market demand for tools that make carbon measurement both easier and more meaningful, Zerofootprint today announced the TALKINGplug™, a revolutionary technology that empowers organizations and individuals with the ability to make a difference in how they use energy without increased effort.

TALKINGplug™ is a small, easy to use apparatus that plugs into a regular electrical duplex receptacle outlet and enables two-way communication with the Internet. TALKINGplug™ was developed through a technology partnership with 2D2C, Inc. and together the companies have created an industry-first solution that identifies exactly how much electricity each individual appliance uses, and also allows users to remotely or automatically turn off appliances when not needed.

Ron Dembo’s Wired Magazine Presentation: Graphic Recording

For a larger image, click here

FastCompany.com, Tue Nov 10, 2009

Better than Smart Meters: TALKINGplug™ Monitors Power Use and Controls Appliances
BY Ariel Schwartz

For those of us who don’t yet have smart meters, smart electrical sockets might be the next best thing.

Smart Plugs (TALKINGplug™) for Your Home

Scientific American, November 9, 2009
by Zachary Shahan

Zerofootprint has created a new “TALKINGplug™” that will help you to better monitor the energy usage of different appliances and electronics. How? By making your electrical sockets smarter.

Trends Updates, November 10, 2009, by Neo

Monitoring your power energy needs and managing the power consumption at your place has becoming a rapidly popular trend across the globe and firms like Google have already released extensive power monitoring systems which serve the purpose.

Networked ‘smart plug’ gets energy info flowing

CNET News, November 9, 2009
by Martin LaMonica

What if you could better control home appliance energy use by making your wall socket more clever?

That’s the idea behind TALKINGplug™ from Toronto-based Zerofootprint, a company that makes software for measuring and monitoring corporate carbon emissions.

TALKINGplug™ is a plug that fits on top of existing electrical outlets. But it’s equipped with componentry to make it a controllable node on a network, including an RFID chip, microprocessor, and wireless networking. The company plans to introduce the product next week.