CBC
Air Canada on Monday said it was introducing a carbon credits program to meet the needs of green-minded consumers concerned about climate change.
The Montreal-based airline will be working with Zerofootprint to offer the carbon offsets, a type of voucher used to sponsor clean-energy research and projects in an effort to counterbalance carbon emissions produced by human activities, such as flying.
“We not only want to make it possible for people to make good environmental choices, but we also want to play our part in addressing climate change,” Charles McKee, vice-president of marketing at Air Canada, said in a news release.
“By working with Zerofootprint, we will make it easy for people to calculate the impact of their journey and mitigate those effects with a small, voluntary additional payment to support environmental projects that reduce greenhouse gases.”
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