NetBanker: Jim Bruene

For the next 18 months, partly because it’s an issue that deserves attention and partly because of the inevitable hype politically-correct issues get during the U.S. presidential election process, climate change will be in the news more and more. And expect politicians to join musicians on the green bandwagon, buying carbon offsets so they can call their campaigns “carbon neutral.”

While it’s hard to determine yet whether purchasing carbon offsets will ultimately help the planet, we do know that being a good “environmental citizen” has great marketing appeal.* So much, that it even has its own name, “green marketing” with 340,000 online mentions according to Google. Credit unions and bank, large and small, have joined in, some making billion-dollar commitments (see previous coverage here).

Whatever your motivations, if you are looking to join the carbon offset trend, a company you should look at is Toronto’s Zerofootprint, a non-profit information clearinghouse and source of carbon credits (see it’s “carbon store”). The company, who’s website drips “Web 2.0,” helps users figure out what their carbon “debt” is and to buy their way into the neutral zone (or you could go even go “carbon negative,” if you bought more credits than your energy-consuming debits required). A consultancy in the field is The CarbonNeutral Company.

Continue reading the full article at NetBanker.