Globe & Mail: Polluting less needn’t be so complicated
Posted on October 23 2009 by zerofootprint and filed in Press Mentions, Health + Pollution, Lifestyle + Culture, Urban Issues + Population, Ron Dembo Interviews + Articles
Report on Business, The Globe & Mail, October 22,2009
ERIC REGULY
This Op ED mentions Ron Dembo’s (CEO & Founder of Zerofootprint) idea: A carbon sticker for every building.
...The carbon sticker idea was inspired by the fuel consumption labels that are slapped on the window of every new car sold in the United States and Canada (in Canada, the EnerGuide label is used). The label reveals the car’s average fuel economy. However imperfect - the labels tend to underestimate how much fuel a car slurps - it is a useful measure of identifying cars’ relative fuel efficiencies…
... Everything about carbon reduction is painfully complicated.
The Copenhagen climate change talks in December are supposed to be our last chance to set things right and prevent the planet from turning into a giant Sahara, except for the dead bits of acidic water in between. Earth can be saved only if carbon emissions are reduced by 40 per cent by 2020, and 80 per cent by 2050, the climate change scientists say.
But the average human, even the ones with high brain-to-weight ratios, doesn’t understand the first thing about Copenhagen’s goals, methods, negotiating strategies, implications, definitions of failure or success, politics, enforcement or morality.
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