MEDIA RELEASE
11.24.09

GREENING THE GREY CUP
CFL Green Drive is part of Canada’s largest single day sporting event for the third consecutive year.

TORONTO – It’s third down and a reduced footprint to go for the CFL Green Drive at this year’s Grey Cup.For the third consecutive year, our league is working with fans to green Canada’s largest single day sporting event. “We can have a great time, and fulfill our shared responsibility to reduce the impact such a massive event has on the environment, at the same time,” said Mark Cohon, Commissioner of the Canadian Football League. “That’s the message behind the CFL Green Drive.”

The CFL working with its Green Drive partners will:

• Offset carbon and other greenhouse gas emissions caused by CFL staff traveling to Calgary by purchasing and retiring carbon credits.
• Offset the energy used to light the Grey Cup game, resulting in a carbon neutral event.
• Minimize the amount of waste directed to landfill through an in-stadium recycling program.
• Reduce carbon emissions by sharing rides to the game and Grey Cup events.

Here are some simple things fans can do:

• Reduce waste and recycle when you can.
• Turn off the lights and appliances when you’re not using them
• Turn down your heat when you’re not home and at night
• Conserve water by reducing shower time
• If travelling by air, neutralize your flight emissions. Go to https://www.zerofootprintoffsets.com to learn how.

The CFL would like to thank its Green Drive partners:

The City of Calgary works to reduce our ecological footprint by providing programs and tools to Calgarians. The City partners with the Canadian Football League and others to Green the Grey Cup to show individual and collective actions can make a big difference.  Learn how you can save money, save energy and protect our environment – visit www.calgary.ca.

Alberta Environment’s One Simple Act program encourages Albertans to save energy, conserve water and reduce waste.  One Simple Act can change the world, what will you do?  Visit www.onesimpleact.alberta.ca.

ENMAX Energy Corporation is proud to support the CFL by providing enough renewable electricity to energize the 2009 Grey Cup Game.  For more information visit www.enmax.com
 
Zerofootprint is a socially responsible enterprise whose mission is to apply technology, design and risk management to the massive reduction of our environmental footprint.  Operating both in the for-profit and charitable domains through two entities, Zerofootprint Software and Zerofootprint Foundation using shared technology.  Visit www.zerofootprint.net for more information. 

PickupPal connects like-minded drivers and passengers who wish to reduce their carbon footprint while making it easier and more fun to get to the Big Game, let Pickup Pal match you with other CFL fans along the way!  Visit www.greycup.cfl.ca and learn more!

ABOUT THE CANADIAN FOOTBALL LEAGUE

The Canadian Football League is our league. It’s built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. And the 97th edition will be played on November 29, 2009 in Calgary, Alberta. For additional information, visit CFL.ca.

Contact information:
Jamie Dykstra
Manager, Communications
Canadian Football League
416-865-2664
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