93 Percent of CEOs Think Sustainability is Critical to Company Success
Posted on June 25 2010 by zerofootprint and filed in Green Business + Investment, Carbon Emissions
GreenBiz
Published June 24, 2010
On the Verge of a Sustainability ‘Tipping Point’
By Peter Lacy
I am in New York this week to launch the largest CEO study of its kind on corporate sustainability to date, conducted by the United Nations Global Compact and Accenture Sustainability Services. Nearly 1,000 CEOs, business and civil society leaders contributed to this landmark study.
Our survey finds that commitment to environmental, social and governance issues is becoming exceptionally strong: 93 percent of CEOs see sustainability as critical to their company’s success. It is clear that there has been a fundamental shift in mindsets since the last survey in 2007. Then, sustainability was starting to reshape the rules of global business. Now, it is truly a strategic priority for executives around the world.
CEOs believe that a new era of sustainability is beginning to come into view, with 80 percent envisaging a ‘tipping point’ occurring within 15 years—a point at which sustainability will be fully embedded in the core business strategies of the majority of companies globally. Not long ago, such optimism from executives would have been impossible to imagine.
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